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Category Archives: social media marketing

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The 5 Ws of Crafting a Successful Social Media Campaign

Use the classic five Ws—who, what, where, when, and why—to plan a new social media campaign and get a handle on your marketing goals. A social media campaign is one of the many tactics you can leverage to help build your business. In essence, a social media campaign is any concerted effort to promote a […]

Making Influencer Marketing Work for Your Business

How do you identify the right people, how much should it cost, how do you measure results? With a proper understanding of influencer marketing, your business—no matter the size—can benefit. Defining a digital influencer strategy can be a key component to rounding out your digital marketing plan. Influencer referrals and promotions can have a direct […]

A Beginner’s Guide to Social Media Analytics

Social media analytics will tell you a lot about your audience, the content they like, and what you can do to grow your business. Understanding analytics can make or break your social media strategy. Being able to apply findings from your social performance is imperative to seeing and maintaining growth in your accounts, regardless of […]

5 Key Digital Marketing Skills to Know (or to Outsource)

Explore where you fall in the digital marketing umbrella, important marketing skills, and whether or not you need to outsource certain tasks. Digital marketing is a key skill in growing and maintaining a strong online presence. Many freelancers and entrepreneurs are tasked with wearing multiple hats. While it’s important to ensure certain areas within the […]

5 Reasons Why Your Social Media Account Isn’t Growing

Why haven’t you been able to attain the level of growth you’d hoped for in your social media account? Let’s look at five common factors. Unlocking the mystery of why your social media accounts aren’t growing can be difficult. There are often many variables that can impact the rate at which your account grows, including […]

Keeping Social Content Fresh on Fast-Paced Platforms

Explore tips on sourcing more video content for your accounts, making it easier to increase your video content while growing your platform. Social media content strategy relies on fresh, consistent content that’ll continue to drive traffic to your accounts, while also retaining your current audience. When mapping out a social media strategy, research shows that […]