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Category Archives: Digital Marketing

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The 5 Ws of Crafting a Successful Social Media Campaign

Use the classic five Ws—who, what, where, when, and why—to plan a new social media campaign and get a handle on your marketing goals. A social media campaign is one of the many tactics you can leverage to help build your business. In essence, a social media campaign is any concerted effort to promote a […]

Do You Really Need to Be on TikTok?

It’s hard to have a conversation about social media now without talking about TikTok. Still, with all the platforms that you’re already checking and posting to daily, it’s overwhelming to think about adding a new one. So in this video, I’m going to talk about TikTok, tell you about the platform and answer the question, […]

Why Video is Critical, Especially Now

Navigating through the uncharted waters of self-isolation and a global pandemic has left consumers and businesses alike grappling with the new normal. We’ve found ourselves in a world where communication is key to understanding what’s going on, keeping ties with our loved ones, and creating a semblance of normalcy. Through this, businesses are questioning what’s […]