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Category Archives: Business

The Secret’s in the Sauce: Ingredients of an Era-Defining Logo

A logo acts as a shortcut, representing everything your company stands for. That can only be achieved, however, if your logo is awesome! When you’re just starting out with your brilliant new business idea, there’s plenty to think about. Reserves and resources are likely to be tight. Everything is up in the air. It’s probably […]

Design Tips That Every Legit Eco-Friendly Brand Needs to Know

So much of the “green” messaging out there is misleading. Here’s how companies that truly care about the environment can provide honest and effective branding. A company’s decision to “go green” can sometimes feel more like a trendy statement than an authentic attempt at protecting the environment. While there are many brands that are genuinely […]

Watch: Tips for Showing “Mature Female Friendships”

In this installment, the discussion focuses on the right (and wrong) way to show mature female friendships. Welcome to Shutterstoop, a video series in which Shutterstock’s senior director of content marketing, Jennifer Braunschweiger, has a casual conversation with a colleague from her stoop in Brooklyn, New York. In this installment, she sits down with contributor […]

Visual Language: Cybersecurity Awareness Through Imagery

Cybersecurity, artificial intelligence, climate science. They all have an image problem. Here’s why effective visuals matter. Earlier this spring, while co-hosting a breakfast series with the DC think tank New America, I joined a conversation about the pressing need for better visual representation in cybersecurity. The “hacker in a dark room” imagery that’s ordinarily featured […]

How Personal Projects Impact Your Photography Business

Often, the best decision for your business is to do something totally unrelated to it—so, put down the camera and see the world differently. When photographers decide to turn this hobby into a career, all their energy is placed on money-making ideas. You want to focus on building a photography business, then growing it. You […]

How We Search It: Black Hair

To truly represent Black hair, creators must showcase more than sleek, straight styles. Image by Victoria Chudinova. I’ve had many hairstyles in my twenty-something years: As a kid, I got my hair professionally straightened every month. As a teen, I turned to extensions. In college, I went with box braids. Each look was different—and each […]

How to Make Your Retail Space More Photo-Worthy

How do you design a retail space consistent with all your channels—and not just in photographs? You design “Instagrammable” moments. Creating a successful retail space is challenging. The store must be experiential, offering something a website can’t. And functional, with good flow, well-highlighted products, and the ability to sell. Hit those marks and you’re on […]

Prepare Your Video for Social Exports with These Simple Steps

Demystify the process of preparing your videos for social exports so you can start posting to all of your channels. To the social media manager’s dismay, each social media platform tends to have a slightly different requirement for posting video content. As a result, you’re not often able to use the same video export for […]

Why Being a Graphic Designer Isn’t Enough Anymore

With the role of graphic designer constantly evolving, here’s everything you need to know to keep up with the pack. College teaches you so much about the skills of a graphic designer. But, despite your sense of optimism, despite the feeling that you’re going to be the next stellar designer, despite the work you’ve put […]

101 Color Combinations to Inspire Your Next Design + Free Swatch Download

Color is a critical aspect of a design. In this roundup, we compiled 101 brand new color combinations to inspire your next project. Color sets the tone of any visual, engaging viewers while shaping their perceptions. Whether monochromatic, bright, cool, warm, or complementary, all shades play a role in design. Finding the right colors for your design […]