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Category Archives: Business Tips

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5 Adobe InDesign Hacks Every Designer Should Know

Want to save valuable time and avoid embarrassing mistakes? Follow these five tips to increase efficiency in your InDesign workflow. Have you ever put the wrong date on a client presentation? Or painstakingly typed your own copy into a layout, only to receive feedback about an overlooked misspelling? What about creating an entire layout around […]

How We Search It: Kids’ Food

Peas, carrots, and everything in-between. Explore how to find realistic (and beautiful) images of kids’ food. Why and how we eat food has changed dramatically over the past few decades, and the same goes for our kids. Rather than simply hitting all the checkmarks on whatever standard government food guide says, kids’ food is going […]

The Photographer’s Intro to Clubhouse and Clubs You Should Join

It may seem counterintuitive to recommend an audio-only social app to photographers, but hear us out—there’s a lot this new app has to offer. Welcome to the next era of social media: audio. Clubhouse—the live audio-only social media app—launched in 2020. Within a year, it has quickly grown to ten million users. The platform has […]

Improve Viewer Engagement: A Complete Guide to YouTube Timestamps

Here’s everything you need to know about YouTube timestamps, how to use them, and how they can improve your viewer retention and engagement. YouTube has awesome features centered around usability and user-friendly interactions. Timestamps are important in getting viewers to the right place within a video quickly, and helping them navigate important info present within […]

How to Successfully Build Your Place on the Web in 2021

We delve into how you can create your own personal enclave on the web and get started with blogging 2021-style. In the mid-90s, as the internet began to mature from the early days of community forums and online corkboards, blogging was starting its primitive existence in the world. Originally conceptualized as an online diary, bloggers […]

Making Influencer Marketing Work for Your Business

How do you identify the right people, how much should it cost, how do you measure results? With a proper understanding of influencer marketing, your business—no matter the size—can benefit. Defining a digital influencer strategy can be a key component to rounding out your digital marketing plan. Influencer referrals and promotions can have a direct […]

How to Raise Your Rate with Clients as a Freelancer

Thinking of raising your rates? We’re sharing tips on how to do just that, so you can get paid what you deserve. When you have a regular job, you can expect a pay raise nearly every quarter, or year, that you perform exceptionally. Some jobs even have a regular pay raise scheduled for all employees. […]

How to Create a Strong Brand Personality as a Photographer

In order to attract the right clients, figure out how you want to make people feel when they discover your work.  As a creative, you are your own brand. Which is to say, it’s important to know exactly what type of brand you are so you can convey it to your audience the best way […]

Want More Photography Clients? Write Better Emails

Tips for creatives and photographers to write sharper emails—and get more clients interested in hiring you. In a day and age where emails are the primary form of communication for most workplaces, writing an effective email can make or break your relationship with prospective clients. For creatives—photographers, videographers, and illustrators—writing might not always come naturally […]

A Beginner’s Guide to Social Media Analytics

Social media analytics will tell you a lot about your audience, the content they like, and what you can do to grow your business. Understanding analytics can make or break your social media strategy. Being able to apply findings from your social performance is imperative to seeing and maintaining growth in your accounts, regardless of […]